The tanning industry which shows that sunbathing and the use of indoor tanning beds are safe and good for people raises some important concerns for the health experts, who try to fight the aggressive campaign and show to the consumers that these tanning beds aren’t healthy at all.

The experts in the melanoma research and the cell biology released some papers today through which they try to stop the regulation of the tanning industry. The Society of Melanoma Research President David E. Fisher, MD, PhD, and colleagues strongly affirmed that there is nothing such as safe tan.

They accused the industry of lying to the consumers about the health benefits of tanning. Fisher said that "this effort to portray tanning and tanning beds as good for health ignores the fact that exposure to ultraviolet radiation represents one of the most avoidable causes of cancer."

The doctors added that the exposure causes several deaths a year.

The Indoor Tanning Association started its campaign with an ad published in the New York Times and questioned about the connection between the sun exposure and the skin cancer melanoma while saying that tanning boosts vitamin D levels without causing any cancer risks.

The skin exposure to ultraviolet light makes the body to produce vitamin D, which is protective against a lot of diseases. But Fisher wrote in the October issue of “Pigment Cell & Melanoma Research” that the “role of UV is incontrovertible, and efforts to confuse the public, particularly for the purposes of economic gain by the indoor tanning industry, should be vigorously combated for the public health."