According to The New York Times, Google is working alongside Family Guy creator Seth MacFarlane, in order to produce a new animated series that would be distributed online through the former’s advertising system (AdSense).

AdSense is to be used for syndicating the program (Seth MacFarlane's Cavalcade of Cartoon Comedy) to numerous websites, popular among certain target demographics. The series will be accompanied by serious advertising; the mentioned options were "preroll" ads, "brought to you by" ads and banner ads.

The word on the web is that MacFerlane is working together with advertisers to come up with original advertising for the animated series; no names have been revealed so far, but the companies are surely important ones, as it was said these deals were the some of AdSense's biggest ever.

MacFarlane described the upcoming two-minute episodes to be "edgier, animated versions" of the cartoons found in The New Yorker. If they’re anything like Family Guy, they will definitely be worth watching.

Google’s AdSense ad distribution network was launched back in 2003 and is now practically everywhere on the Internet, as more and more websites and blogs enroll in the program. Earlier this month, Yahoo announced it had closed a 48-month paid advertiser deal with Google. According to the agreement, Yahoo would gain access to Google's AdSense, thus enabling content advertising programs for the U.S. and Canada.