Activist group Greenpeace has released on Tuesday its last environmental ranking of the 18 most popular electronic companies that scored Nintendo 0, as the first company that did not get any points out of the possible 10.
Along with Nintendo, Microsoft also was criticized due to the fact that it failed to remove toxic chemicals from their game consoles, joining all the newcomers that reached the bottom of the list, which was rarely accused of unfairness, but usually it weights a lot in the eyes if customers, so companies cannot afford to ignore it.
The ranking is made according to several ecologist standards, while it supervises the efforts made to eliminate PVCs and other hazardous chemicals and to gather the used hardware. Greenpeace also declared that from next year it would introduce the energy efficiency criteria.
Greenpeace’s ranking comes after Microsoft previously announced that it expects that only in 2011 it would finish the removal of all toxic chemicals from their products, and does not accept old hardware.
Nokia, the leader of the last list, and Motorola were also penalized for not keeping their word regarding their promises of taking back used hardware.
Sony Ericsson and Samsung were ranked as the most eco-friendly companies, scoring 7.7 points each.
While Philips, whose green policies are allegedly too old as they were set up in 1970, ranked the 17th, the former bottom of the list, Apple, managed to reach the 11th place, due to its pledge of removing vinyl plastics and brominated flame retardants from its products by 2008.