Lavigne Uses Childhood Nickname For Clothes Line

The pop-rock star, 23-year-old Avril Lavigne, is going to launch her own clothing line in July, USA Today reports. The singer partnered with manufacturer Jerry Laigh for her collection, and the name of the line is going to be actually her childhood nickname, Abbey Dawn. According to USA Today, Lavigne’s clothes are going to be sold exclusively at Kohl’s.

The clothes are designed according to her style, because she said that the way she clothes is totally different from what girls could find on the market. Moreover, the line will feature jewelry and apparel. In an interview for USA Today, Lavigne said “I actually am the designer. What’s really important to me is that everything fits well and is well made, so I try everything on and approve it all.”

The rocker-chick clothing line will include skulls, plaids with checks and stripes as well as “a lot of hot pinks and blacks and stars and purple and zebra.” The prices are also special, because the pop-rock singer wants for the clothes to be accessible for everyone. As a result the clothes will be found at prices between $24 and $48.

According to USA Today, Don Brennan of Kohl’ said that “it’s a rock collection with a feminine edge. I think it will broaden who we bring into our junior department.” Avril Lavigne promised that she will wear these clothes including on stage during her Best Damn Tour, which starts today in Canada, Victoria and British Columbia. Moreover, her husband of two years, Deryck Whibley member of Sum41 band, “is excited for me because he knows, especially with the clothing, I’ve wanted to do this for a while. He’s really supportive. He likes anything I like pretty much.”




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