EMI, which first signed a historical agreement with Apple to provide DRM-free music on iTunes in April, has announced that video clips from famous artists enlisted at the British record company will be available for integration in YouTube users’ videos.

EMI, which is based in London and is considered the third largest record company in the world, announced on Thursday that it had reached an agreement with Google-owned YouTube to allow users of the fourth most visited site in the world to include bits of video clips from the likes of Coldplay, David Bowie or Norah Jones into their own creations and then post them without fearing copyright infringement lawsuits.

EMI and YouTube said they are still working on developing business models to generate revenue, particularly with regards to new areas such as allowing users to create 'mash-up' videos that include their own content alongside EMI music and clips.

"With this deal, all four of the world's major music companies are now official YouTube partners," Chad Hurley, chief executive and co-founder of YouTube, said in a statement.

Following the contract, EMI can still demand YouTube to remove any video it considers it infringes the interests of the company (a condition YouTube agreed to accept with three other major record companies who have signed similar contracts).

EMI will use the YouTube content management system to help the music company track its content and pay its artists, the companies said. No financial terms were disclosed, according to Reuters.