Although its calatogue already features more than 120,000 downloadable titles, Amazon.com’s Kindle will be given an additional 5,000 book set. This was made possible through a deal with publisher Simon & Schuster Inc.

The thin, white device, launched at the end of 2007, allows users to download books, newspapers and blogs, in Amazon's new effort to draw people’s interest in portable reading gadgets. The wireless content downloading does not exceed one minute for a full-length book and does not require a computer; around 200 books can be stored on the device’s internal memory.

The ten-ounce electronic book reader has incorporated wireless functionalities, which are based on the cell phone broadband technology EVDO.

Amazon also offers the possibility of subscribing to newspapers, magazines or blogs for a monthly fee. For example, subscriptions to newspapers such as the New York Times or the Washington Post can vary from 5.99 dollars to 14.99 dollars, while a subscription to a magazine can range between 1.25 dollars and 3.49 dollars per month. As for blogs, the subscription fee goes for about 99 cents per month.

At the beginning of April, Amazon.com introduced its new service called TextBuyIt, that gives customers with Amazon accounts the chance to find and buy a vast range of products through the company’s website.  

"With TextBuyIt, if you're walking out of a concert and want to buy a CD from the artist you just saw, or if you're at dinner and a friend tells you about a great book you should read, all you have to do is get out your mobile device, send a text message to Amazon, reply to the response, confirm your order, and your item will be on its way," Howard Gefen, director of Amazon Mobile Payments, said.